waste made beautiful.
One of the most fun things we’ve been working on lately is Fohr Card Search.
With Fohr Card Search, you can now search through millions of social media posts, published by any blogger on Fohr Card. More importantly, however, is the fact that we’ve also been able to measure key impression and interaction data for each post, based on OAuth verified data. It’s a great way for brands to not only see what content is being published about them, but to also uncover talented bloggers who are already brand evangelists that they just didn’t know about.
For New York Fashion Week S/S 2015, we saw an opportunity to put our search function to work to keep track of blogger coverage of each and every designer. And because we’re constantly tracking impression & interaction data, we’re able to measure just how influential that coverage is.
You can see the complete list of “Most Blogged About Designers & Events” here. and be sure to click through on each designer to see the latest coverage.